What happens in Vegas happens at #Happens.
#Happens is a yearly gathering of music and media in Las Vegas that brings together artists, tastemakers, influencers, brands, and others that concentrates on the world of new Rock music. It occurs from February 26, 2020 thru February 28 with many of the events at the Golden Nugget.
Among the presentations and band performances, Brutus will be giving his first reading from his forthcoming memoir SONIC WARRIOR: My Life As A Rock N Roll Reprobate. Along with a chapter or two, he’ll give an overview of the project and likely also field questions from the audience. His appearance will be early-afternoon on the 28th.
This is not a public event. The presentations and showcases are only open to official attendees. However, that includes radio and record friends from around the USA. We’ll likely post video of LB’s presentation after it happens.
The entire schedule of events can be seen here.
The street date for Lou’s memoir is April 14, 2020 and that’s the same day you’ll also be able to get it in audiobook form!
SONIC WARRIOR: My Life As A Rock and Roll Reprobate (Tales of Sex, Drugs and Vomiting at Inopportune Moments) is being released by Recorded Books. You’ll be able to acquire it wherever you get audiobooks.
As per your (insistent) requests, the audiobook is being read by Lou himself! He recently did the reading at the DuArt Media Services studios in New York City. The legendary company has a century-long history in film and media production with an Academy Award to their credit. That Oscar is actually in their lobby. The main narration took two-days to complete with a third day left for pick ups and fixes.
Brutus thanks the incredible crew he worked with on the recording in New York including Evan, Tovi, and Nick.
You can preorder the audiobook from Audible here. Further links posted as they become available.
For the fifth straight year, LB will return as host one of the premiere concert events in America: Rock Fest in Cadott, Wisconsin.
This year may very well be the best lineup in the long history of the festival. It includes Slipknot, Disturbed, Staind, Papa Roach, Limp Bizkit, Theory of A Deadman, Hellyeah, Saint Asonia, Anthrax, Of Mice & Men, Bad Wolves, Chevelle, Hollywood Undead, All That Remains, Like A Storm, Crobot, Bones UK, Avatar, We Came As Romans, Fozzy, Memphis May Fire, Gemini Syndrome, Through Fire, Hyro the Hero, Rachel Lorin, and many more.
Brutus will host onstage, interview the artists backstage, and be in the photo pit capturing the action. You’ll also have chances to meet him in person at special signings for his new book SONIC WARRIOR: My Life As A Rock N Roll Reprobate. Darla the Wonder Dog will not be appearing.
For ticket information and more hit Rock-Fest.com.
On April 14, 2020 Rare Bird Books of Los Angeles will publish Lou’s long awaited memoir SONIC WARRIOR: My Life As A Rock and Roll Reprobate (Tales of Sex, Drugs and Vomiting at Inopportune Moments). The book is a collection of insane-but-true stories from his decades in the music biz. It includes chapters like “The Time Our Tour Bus Ran Over A Guy on the NJ Turnpike,” “The Time Snoop Dogg Got Me So High I Drooled in My Own Lap” and “The Time I Went to the Arctic and Got in A Mosh Pit with A Bunch of Kids in Polar Bear Fur While Metallica Sang About Sodomizing A Goat.” A full list of chapter titles is below. The Foreword is written by his friend Corey Taylor of Slipknot and Stone Sour. Plus, there will be an original illustration for each chapter by Lou’s longtime partner-in-artistic-crime Alan MacBain.
Pre-order a signed first edition from Rare Bird Lit here. Pre-order from Amazon here. Pre-order from Barnes & Noble here.
Watch this space for listings of Lou’s book signing appearances. Initial stops will include Las Vegas, New York, New Jersey, Maryland, Illinois, Iowa, and Wisconsin. He will also be doing signings at RockFest this July.
Press for Lou’s book is being handled by Atom Splitter PR. You can reach out to his publicist Amy Sciaretto here.
Early press mentions for the book include Inside Radio, GetRocked.net, RevenantMedia.com, and numerous blogs.
Brutus spoke at length about the book with the Welcome to Cooperville podcast. Listen here.
Here’s a complete list of the chapter titles.
“The Time I Attended My First Concert & Threw Up On Carlos Sanchez”
“The Time I Went to the Arctic and Got in A Mosh Pit with A Bunch of Kids in Polar Bear Fur While Metallica Sang About Sodomizing A Goat”
“The Time Snoop Dogg Got Me So High I Drooled in My Own Lap”
“The Time I Escaped the Wisconsin State Police and Their Fake Phallus Felony Enforcement”
“The Time Dr. Hunter S. Thompson Menaced Me with Depraved Violence and I Bottle of Chivas Regal”
“The Time Motley Crue’s Roadies Showed Me the Grossest Thing in the History of Western Civilization”
“The Time Keith Richards Drained the Life Energy Out of My Body Through the Palm of My Hand”
“The Time Our Tour Bus Ran Over A Guy on the NJ Turnpike”
“The Time Stevie Nicks Locked Herself in the Bathroom with My Girlfriend, Which Led Me to Fear I’d Get Whacked by the Mob”
“The Time Gene Simmons of KISS Proved to Be the Hottest Bowler in the Land”
“The Time Frank Zappa Made My Hawaiian Shirt Famous”
“The Time A Pair of Dave Matthews Band Tickets Helped Me to Learn Sensitive Military Information Inside the Situation Room of the White House”
“The Time I Was Peed On by A Famous Rock ‘N’ Roll Dog”
“The Time A Band of Musical Superheroes Dressed Me Up As A Lobster Then Beat Me Up in Front of A Thousand People”
“The Time Dave Grohl Proved Himself the Most Down-to-Earth Rock Star On the Planet”
“The Time I Learned the Horrible Truth About Heavy Metal Feet”
“The Time I Accidentally Became A Rock Star As Well As the Most Hated Man in the State of Michigan”
“The Time Robert Plant Charmed the Shit Out of My Date Because He’s A Rotten, Limey Bastard”
“The Time I Thought My Wife Was Gonna Kill Me Over A Five Finger Death Punch Ring”
“The Time I Was Backstage and It Was Exactly Like What People Think Backstage is Like but Usually Never Is”
“The Time I Rained Vomit Down Upon the Biggest Concert in History”
The esteemed broadcast industry website All Access has honored Lou by making him the subject of their first 10 Questions feature for the rock world in the new year.
Brutus was quizzed about many aspects of his career, even going back as far as his internship at WMMR/Philadelphia. They also cover how he first came to be nationally syndicated, some of his favorite interviews, and his thoughts on how Rock music is treated by the Grammy Awards. There is also insight into Lou’s forthcoming book SONIC WARRIOR: My Life as A Rock N Roll Reprobate (Tales of Sex, Drugs and Vomiting at Inopportune Moments) and even a section on Darla the Wonder Dog.
You can read the entire interview here.
Many thanks to both Ken Anthony and Joel Denver of All Access for featuring LB and congratulations to them on the twenty-fifth anniversary of the site.
As the holiday season opens, Lou and Darla the Wonder Dog have unveiled their Christmas card for 2019.
This year’s card features artwork based on the cover of an old Archie Comics Christmas Classic. Lou explained, “I figured since the new Riverdale show was wreaking havoc on Archie’s legacy, it would be nice to salute the comic’s old school roots.”
As with previous cards, the art was done by The Alan MacBain Cartoon Company. You can check out older cards and other images in the Art section of the site here. Alan is currently working on original illustrations for Lou’s upcoming book entitled “Sonic Warrior: My Life As A Rock N Roll Reprobate (Tales of Sex, Drugs & Vomiting at Inopportune Moments).” The book will be published by Rare Bird Books on April 14, 2020.
Each of this year’s cards are hand-signed by both Lou and Darla. If you’re not already on the list to receive one, the best way to get a card is to send a card of your own. The address is Brutus World Industries PO Box 361 Arnold, MD 21012. Supplies are limited!
It was a history making event as Slipknot headlined the Iowa State Fair with LB on hand to interview and photograph the band, as well as act as stage emcee.
The group had dreamed of playing the hometown event for twenty-years, but a variety of factors kept them from making happen. However, on Saturday August 10th, 2019, it finally happened. The gig, which occurred the day after the new album “We Are Not Your Kind” was released, was completely sold out with French metal gods Gojira opening the proceedings. Lou was given the honor of announcing the band at this momentous occasion, having been introduced to the crowd by his friend Andy Hall from longtime hardDriveRadio affiliate Later 103.3 in Des Moines. He gave a short, emotional speech on his love for the band and the importance of live music.
Before the show, Lou conducted at 30-minute interview with the band’s Corey Taylor which covered every aspect of the new album and latest tour cycle. He then photographed the concert from the photo pit then ended the night joining the band backstage. In the days leading up to the concert, Brutus drove the diehard maggots into a frenzy with limited-edition stickers commemorating the show featuring the fair’s legendary butter cow, which is literally a cow carved from butter. Droves of fans combed the fairgrounds in search of LB calling out the phrase from the sticker “You can’t see Iowa without the butter cow’s eyes!” The stickers are now completely gone.
A debt of gratitude to everyone involved in my weekend at the Sonic Temple Festival. The artists include Disturbed, Papa Roach, Ghost, Bring Me the Horizon, Joan Jett & the Blackhearts, Chevelle, The Struts, The Hives, The Interrupters, The Glorious Sons, Palaye Royale, Halestorm, Tom Morello, Parkway Drive, Beartooth, Avatar, Starset, Bad Wolves, Badflower, Killswitch Engage, Architects, Fever 333 and others I’m forgetting as I’m running on fumes. Thanks to the tour managers, label staffs, crews, techs, security, drivers and additional people who make rock shows run behind the scenes. Props also to the people from both DWP and Mapfre Stadium for the hospitality. Major kudos to the hardDrive Radio crew including Paul Spagna and James Shefferman for being the boots on the ground while Bill Powell handled tech and social media offsite. Finally, the biggest thanks go to the fans who come out to slog thru the heat and rain to bring it all to life. Let’s do it some more!
Major League Baseball is back and Lou has returned to the on field photo pits for his 12th straight season.
For Opening Day he was in our nation’s capital getting images of his beloved New York Mets versus the hometown Washington Nationals. The Mets took the game 2-0.
Look for Lou at various stadiums around the league this season. He’s hoping to make some locations he’s never shot before including Atlanta, Cleveland, Boston and St. Louis.
The images are used by MLB Network Radio.
See you at the park!
Happy Birthday messages have been pouring in from around the world for Darla the Wonder Dog!
As his constant companion celebrates her tenth birthday, Lou wants to thank everyone for their love and well wishes. Darla celebrated her big day with breakfast, rubs, a Cheerios snack, more rubs, second breakfast, a nap, lunch, a walk, peanut butter treats, more napping, dinner, another walk and then a birthday party including a custom made “pupcake.”
Later in the evening, Darla took control of Lou’s Twitter feed answering questions from fans before retiring for the evening with more snacks and rubs.
Thanks again to everyone for reaching out to Darla and following the hashtag #aDecadeOfDarla.